Internet Marketing Services
Internet Marketing Services
How Zonecrest can help increase your sales
The chances are you’re reading this because your run a small to medium size business. Either it’s your own business, or it’s a division or business unit within a larger company.
Your business may have an established presence on the Internet, or maybe you’re starting from scratch. Your business may make all of its sales online, or operate it an area such as professional services, hospitality or specialist retail that requires your customers come to your premises.
What will be certain is that you want the internet to play a bigger role in your business. You want your internet marketing strategy to fit properly with your other marketing plans, and to support your long term plans for business.
The trouble is you also know that you don’t have the time, tools or detailed internet expertise to put these ideas in place yourself. There’s no one on your existing team who could take on that job either. You know you need to look outside your current organisation, but who can you trust to bridge that gap?
I have been there too. I know that feeling.
What did I do?
Well, when was first involved in an internet business venture, in 1999, I decided there was no option other than to do the internet marketing myself.
Why?
I didn’t understand the ‘promises’.
I just couldn’t understand how marketing agencies could deliver the sorts of things they said they could – for instance ‘guaranteed’ number 1 listing on Google. I just didn’t see how anyone could ‘guarantee’ to deliver something that is so far outside their control.
I did understand a bit about business -
I’d helped out in two family businesses from I was 14. within a few years of graduating, I had taken ‘my’ project group within my blue-chip employer’s plc from a single £150k project to a separate P&L business unit having several £Ms annual turnover. I’d spent 2 years as a Associate Consultant, helping a US Corporation develop its client base in Scotland, before forming Zonecrest Ltd in 1996.
I did understand a bit about marketing –
I’d taken an increasing role in marketing ‘my’ business unit within its parent plc from the mid 80’s on, and had continued this with my own businesses. I’d progressed from writing product brochures to planning marketing strategies and setting budgets, from selecting ‘giveaways’ to fronting-up stands at international trade fairs and hosting customer delegations from the countries as diverse as USA to the China.
I did understand a bit about the technology involved -
I’d written my first ‘computer programme’ in 1976, and built my first computer in 1978. I had first been paid to write software in 1980. I had had management and/or hands-on involvement in software integration projects from that time on, and had just spent the previous 3 years designing and implementing internet technology systems in the UK and Europe for my own company’s clients.
So I set about learning all I needed to know about Internet Marketing – all the books, DVDs, seminars, courses, forums I could take. At first there were more questions than answers – exactly what is PR, PPC, PPV, SEO, indexing and back-linking? What does black hat, white hat and grey hat all mean? Can you really get to guarantee to be number 1 in Google?
Well, 10 years down the road I’ve learned a great deal and at last there’s more answers than questions: Did I get to number 1 on Google? Yes; Can I guarantee to do it every time ? No; surely that’s the key to successful internet marketing? No.
The number one lesson I have learned is that internet marketing is too complex, diverse and dynamic for there ever to be a ‘one size fits all’ solution that works every time, for every business. Each business is different. An SEO focused strategy may be best for one business, an email based strategy may be best for another, or, more probably, the best strategy will be a mix of different internet marketing techniques.
I dicovered the key to successful internet marketing
On one hand the key to internet marketing success is quite straightforward – choosing the right the marketing strategy that best matches your business profile, your goals, and your budget, then constantly monitoring the effectiveness of that strategy in order to react as the business environment and the internet change over time.
On the other hand however, the difficulty lies in knowing what options are available; Understanding the various strengths and weaknesses of the strategic options well enough to make the right choices, both initially, and if any subsequent changes are needed; Knowing where to look and what tools to use to monitor performance; Having the constant ear-to-the-ground intelligence to quickly react to changes in the web environment (or perhaps even predict those changes).
I have that knowledge, those tools and my ‘ear to the ground’.
for the l
Internet Marketing Reviews
There’s an old adage I’ve found to be true so many times – ‘if you can’t measure it, you can’t manage it’. So, the first step in our any internet marketing plan is always the measurements – to ‘put a stake in the ground’ and to find out exactly where we are right now, and to give us something to measure future progress against.
These are our two key measurements to let us start to manage your internet business more effectively.
Internet Marketing Competitor Analysis – we think you’ll probably already have a good overview of how your business is performing in against your competition, but maybe you’ll not be quite so certain exactly how well or how badly you’re doing against your main competitors. Our Internet Competitor Analysis will provide you with a detailed view targeted specifically on who your main online competitors are, and exactly well they are performing online.
We’ll provide you specific, quantifiable data on how they are matching up in key areas. We’ll highlight strengths and weaknesses. Based on these scores, we’ll provide recommendations as to what steps you can take to improve your position relative to your main threats. Find out exactly where you stand. Click here to learn more.
Internet Marketing Performance Analysis – like other parts of your business, you’ll have an idea of how well your web site is performing. Our Internet Marketing Analysis will tell you exactly how well it’s doing in terms of generating real results – sales and profits. Our Internet Marketing Analysis will comprehensively evaluate your website traffic generation and conversion to give you a clear picture of what’s going wrong and what’s going right.
Based on these facts, we’ll give you our recommendations about what you can do to grow your sales and profits. Just how much might that improved performance mean to your business? Click here to learn more.
Traffic Generation Strategies
So, by now we’ll know – from our Internet Marketing Competitor Analysis and Internet Marketing Performance Analysis – exactly where we stand in relative to our competitors, and also how well your site is performing in terms of generating sales and profits. It’s time to move on to step two – traffic generation.
Figures show that over 80% of online purchases initially start from a search engine. Therefore it is likely that search engine traffic originated is going to play a major role in any traffic generation strategy. We provide two search engine marketing services – search engine optimisation and ‘pay per click’.
Search engine optimization (SEO) – is the great enigma of internet marketing. Some online businesses are built on SEO alone with fantastic success; others have achieved fantastic success without SEO being any part of their strategy. Our SEO Internet marketing service has the potential to get you masses of targeted traffic – for free.
If SEO’s right for you, we’ll use our on and off page SEO tools and techniques to pull in more highly focused, matched traffic. Click here to learn more.
Pay-per-click (PPC) search engine marketing – Like SEO, PPC can be an enigma. For many online entrepreneurs PPC is the only way to go, whereas others spend fortunes every week with no real idea how much traffic they get in return.
If PPC is the right fit for your business, we have the tools and techniques not only to make PPC work well, but to directly monitor its contribution to sales and profits. Click here to learn more.
So, if around 80% of internet sales come from search engines in one way or another, what can we attract the remaining traffic? (I don’t know about you, but certainly I’d be happy with 1 in 5 of every internet sale). Here are some of the internet marketing services we provide focused on non search engine traffic.
Email Marketing – many internet businesses have been built almost entirely on an email marketing strategy – particularly where the product lends itself to repeat or add-on sales. For others email is just one part of a broader plan. We can advise on exactly what role email marketing can play in your overall plans, and have the tools and techniques to simply, automate and manage the process.
Website Traffic Conversion
OK, we’ve decided on the internet marketing strategy, your site is getting plenty of traffic, what else can we do to increase your sales? Improve your traffic conversion. What exactly do we mean? Well, the bad news is that most web sites have incredibly low conversion rates of traffic into sales – typically around only 1 customer for every 100 visitors. The good news is that every increase in that conversion figure multiplies up in terms of its contribution to sales and hence profits – you are getting more customers without paying for more traffic.
Website Optimisation – Our website optimisation services focus on three areas of your website: Structure – is it easy for users to find what you are selling within the site? Design – are your pages compelling in how they look? Content – are your pages compelling in what they say?
Click here for more.