A search for “voucher codes” presents a paid ad for a well known UK voucher code company and below the ad the consumer is presented with a pre-filled email data capture field with an accompanying “Get Offers” button. Yes, that’s right the email field is pre-filled so no extra heavy lifting for the casual browser [...]
Sales up, costs down
Internet Marketing Review
Internet Marketing Review
If you run a website, then chances are almost certain you’ve been concerned about the quantity of traffic to your site at some point or another. If you’ve kept track of the number of visitors to your site on any given day, you also know that the traffic comes in like periodic waves; at times [...]
One of the new categories was Best Consumer Targeting, which was won by Criteo for the way it advertised relevant vacancies for jobseekers once they’d left Totaljobs. Surprise of the night went to TradeDoubler, which forced Affiliate Window to relinquish its grip on the Publishers’ Choice of Network award. Until this year’s awards, Affiliate Window [...]
UK marketers are using digital marketing freelancers more than other countries. In March 2012, the UK became the second biggest hirer of digital marketing talent, up from fourth in March 2011, just behind the US. The UK is also the fifth biggest country when it comes to supplying digital marketing freelancers. Video is on the up [...]
“Well, we didn’t get nearly the number of leads we wanted to from our LinkedIn Group this quarter but at least we got some good branding out of it.” Sound familiar? You could replace the words LinkedIn Group with trade show booth and you get my point. Branding is not enough to create sales. Nor [...]
Because of growth in the search engine optimization industry (SEO), a host of tools has appeared to aid website owners and administrators. One important use of these programs is creating a well-defined and error free website structure. This is an essential part of improving website rankings. The German based Strucr.com provides just such an application, [...]
Link Parser, developed by Seerobots, is a Firefox plugin used to evaluate links on a webpage. This add on can decrease the spam and spam comments often found on websites by checking “nofollow” when you download it. It keeps your computer safe from viruses and trojans. It is available as a download with a 30 [...]
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Ask any digital marketer and they will no doubt tell you that over the last few years some of the biggest trends in digital have been the rise of mobile and social and the resurgence of display but I would add another to this list. In the last five years another noticeable trend has [...]
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In addition to this, taking into account growth rates we experienced throughout 2011, we forecast that by the end of the year approximately 14.5% of all transactions will have taken place through mobile devices. The importance of optimising for mobile With the volume of clicks that are now driven by this channel, it is important [...]
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So we are not 100% sure what SERPmetrics is exactly about, but while we wait here for the Blueglass LA show to start, we stumbled on their site. So far we only know that SERPMetrics allows large scale ranking tracking with a full-blown API. Apparently the tool is already in beta with 1 billion URLs [...]
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