I was going to start this blog writing about why having quality content is so important and I’m still going to do that, I just hope I don’t eat my words in a few weeks time. My opinion on content is and always will be this: if you’re in the content publishing business, always have [...]
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Case in point: according to Google’s Matt Cutts, Google is reconsidering the weight given to keyword domain names. As detailed by Aaron Wall at SEO Book, Cutts stated in a recent video posted to YouTube: Now if you are still on the fence, let me just give you a bit of color, that we have [...]
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So Google has decided to give users more power. Yesterday, some logged in users started seeing a “Block all something.com results” link next to websites in Google’s SERPs. As the wording suggests, these links enable users to personalize their search results by removing an entire domain’s pages from Google. Don’t like eHow, for instance? Just [...]
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The bribery law states that an offence is committed by a commercial organisation when: A person “associated” with the commercial organisation (i.e. performs services for it) bribes another person; The bribe is intended to obtain or retain business for the commercial organisation or retain an advantage in the conduct of the organisation’s business. Importantly, it [...]
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There were many points to TagMan but one of the big ones was to enable clients to measure,at long last, the real role of individual digital channels in the complete path to conversion. By housing all the tags from all your channels in one place, clients would be able to see actually where and how [...]
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Advertising and consumer psychology Advertising once needed to do little more than display the product that was being promoted and essentially raise awareness of its existence. That was the only real objective, with no major perceived need to persuade or position with any degree of complexity. Then on the heels of the golden age of [...]
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Yesterday, the Wall Street Journal reported that Google’s crackdown ensnared another major retailer: Overstock.com. According to the Wall Street Journal, Overstock.com says that it was penalized by Google for links it had encouraged on university websites: The incident, according to Overstock, stemmed in part from its practice of encouraging websites of colleges and universities to [...]
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Consider this campaign that generated 100 visits to a website, and two people bought. At least that is what our tracking tells us, it’s not a great result but at least some sales were made. On this basis the campaign would be declared a failure and not repeated. However consider some other factors: 1. 35 [...]
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The Marketing Budgets 2011 Report, published by Econsultancy in association with business analytics software and services company SAS, looks in detail at how companies are allocating their online and offline marketing budgets in 2011. The report compares spending trends – and ability to measure ROI – across different ‘traditional’ and digital channels. More than 500 companies, mainly from [...]
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JUMP, now in its second year, is a one-day conference for senior marketers looking to join up on and offline data, technologies, campaigns, agencies and creative. If the last decade was all about figuring out digital, the next is about integrating it, dissolving it into the mix and finding new hybrid strategies that combine on [...]
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